Yandex Direct tracker
Connect an ad click to the network event and campaign costs. Verify each part of the chain with one click before evaluating performance.
From ad to conversion
Create a source, flow and offer. The ad URL points to the tracker; {clickid} in the offer URL passes the click identifier to the network. The network returns it in an S2S postback with the event and payout. If you use a landing page or prelander, check the next button as well. The tracker links clicks and events while the advertising platform applies its own attribution rules.
Yclid and ClientId for Metrica
Preserve yclid from the ad URL. If you pass a Metrica ClientID in a sub field, select it in client_id_sub. When both identifiers are available, the adapter prefers ClientId. Configure outgoing offline conversions separately from the incoming network postback: provide the counter, OAuth token and goal mapping. The connection check verifies counter access without uploading a test conversion.
Macros and a test click
Agree on campaign labels and sub fields before launch. The ad platform expands its macros; the tracker substitutes {clickid} in the offer URL. Open a test link and inspect the values received with the click. Literal macro text, missing query parameters or incorrectly encoded names need fixing before a campaign starts. Keep personal data and API credentials out of URLs.
Campaign cost tracking
Cost import is available from the Growth plan. Connect the advertising account and verify access permissions. Synchronization runs at startup and hourly, rereading the previous day after a date change. Costs match by campaign ID or name, so URL labels must agree with account data. Check the last successful synchronization and avoid entering the same period manually.
ROI and conversion delays
Reconcile source and campaign for the same period and currency. Costs are converted using the rate for their date. Distinguish a received lead from an approved payout: a delayed network status changes the result. Cost-based financial metrics apply to source and campaign; do not assume they are allocated to every flow or sub dimension. Reports support investigation without promising earnings.
Investigating missing parameters
Start with one click: inspect the ad URL, landing page transition and incoming postback. Then check the outgoing event if configured, before comparing totals. Keep transaction identifiers and agree on statuses with the network. Follow platform rules and applicable requirements for advertising, landing pages and data processing.
Questions
Why is a conversion missing its click?
Check that {clickid} reaches the offer and the same value returns in the postback. The source identifier does not replace the tracker clickid.
Why do account and tracker totals differ?
Check dates, timezone, cost synchronization delay and network statuses. The account counts ad interactions while the tracker counts received clicks and events.
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