pop ads tracker
Connect an ad click to the network event and campaign costs. Verify each part of the chain with one click before evaluating performance.
From ad to conversion
Create a source, flow and offer. The ad URL points to the tracker; {clickid} in the offer URL passes the click identifier to the network. The network returns it in an S2S postback with the event and payout. If you use a landing page or prelander, check the next button as well. The tracker links clicks and events while the advertising platform applies its own attribution rules.
Zone, site and subID for pop/popunder campaigns
Pass the zone or site identifier in a dedicated sub field and keep campaign labels consistent. A zone ID does not replace the tracker clickid. Compare placements using accepted clicks and confirmed events; inspect blocked requests separately. Bot filtering helps investigate quality but cannot guarantee the absence of invalid traffic. An offer cap controls routing inside a flow and does not stop the advertising account.
Macros and a test click
Agree on campaign labels and sub fields before launch. The ad platform expands its macros; the tracker substitutes {clickid} in the offer URL. Open a test link and inspect the values received with the click. Literal macro text, missing query parameters or incorrectly encoded names need fixing before a campaign starts. Keep personal data and API credentials out of URLs.
Campaign cost tracking
The general setup for a pop/native source uses URL macros, a network postback and manual costs in the source card. Enter a period total or cost per click for the campaign in rubles, dollars or euros. URL macros do not imply an API cost connector. Check the integration catalog for the particular account; this setup works without assuming a connector to that network.
ROI and conversion delays
Reconcile source and campaign for the same period and currency. Costs are converted using the rate for their date. Distinguish a received lead from an approved payout: a delayed network status changes the result. Cost-based financial metrics apply to source and campaign; do not assume they are allocated to every flow or sub dimension. Reports support investigation without promising earnings.
Investigating missing parameters
Start with one click: inspect the ad URL, landing page transition and incoming postback. Then check the outgoing event if configured, before comparing totals. Keep transaction identifiers and agree on statuses with the network. Follow platform rules and applicable requirements for advertising, landing pages and data processing.
Questions
Why is a conversion missing its click?
Check that {clickid} reaches the offer and the same value returns in the postback. The source identifier does not replace the tracker clickid.
Why do account and tracker totals differ?
Check dates, timezone, cost synchronization delay and network statuses. The account counts ad interactions while the tracker counts received clicks and events.
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